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Snag & Shakes - Mascot & Brand Identity

Lupa Creatives
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mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
Snag & Shakes is a Food & Beverage Brand that mainly sells hotdogs & milkshakes.
They have several stores in Jakarta, Indonesia and want to create a lasting impression to their target customers through a unique mascot that aligns with their identity.
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
The astronaut figure is used to convey a sense of otherworldly delicious hotdogs that feel like taking a vacation into an outer space. His name is Archie, and he is super friendly, talkative, and easygoing.
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
We also design Snag & Shakes' new logo & brand identity, using red, yellow and blue as main color & Retro style font. The brand's buyer persona is children, teenager to young adult, so the main important things to be ensured are the design has to be attractive & unique, while still feels familiar & easy to be remembered.
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
mascot design brand identity Logo Design food branding fast food branding Mascot character design Mascot Branding brand visual identity
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For inquiries, please message us on Instagram @lupacreatives
Snag & Shakes - Mascot & Brand Identity
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Jakarta, Indonesia

Snag & Shakes - Mascot & Brand Identity

Snag & Shakes is an Indonesian food & beverage brand that mainly sells hotdogs & milkshakes. We design a unique & attractive mascot using an astr Read More

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